a l i n e   b l a n c o

Bringing brand concepts to life at the point of sale across retail, wholesale, and B2B/B2C channels through impactful

trade marketing initiatives. Experience developing and executing retail activations, visual merchandising programs,

store displays, promotional materials, sales incentive and loyalty programs, contests, sampling initiatives, and

customer engagement tools. Skilled in sales training, new channel development, CRM initiatives, and creating

strategies that strengthen customer relationships and drive business growth.