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p u k e t p o p . i n n o v a t i o n t h a t c h a n g e d t h e g a m e
Undoubtedly one of the most significant achievements of my career, the creation of Puket POP represents a milestone
I am extremely proud of. Together with my team, we developed a disruptive new product line that became a game-changer
for the company and created a new category within the Brazilian intimate apparel market. By combining consumer insights, innovation, product development, and brand strategy, we transformed a market opportunity into a successful business initiative
that generated strong sales growth, strengthened brand positioning, and continues to influence the category today.
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