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m e n s w e a r b r a n d d e v e l o p m e n t
Experience developing and launching men’s fashion collections across categories including denim, sportswear,
underwear, loungewear, and accessories. Combining product strategy, trend research, consumer insights, and brand
positioning to create collections aligned with market opportunities. Developed and executed integrated marketing
campaigns, from creative concepts and communication strategies to visual merchandising and trade marketing
initiatives, strengthening brand presence and driving consumer engagement and sales.
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